Ethan Decker, PhD is Founder & President of Applied Brand Science, where he helps the world’s leading brands understand the science of how brands grow and how advertising really works. Previously, he served as Group Strategy Director at Crispin Porter + Bogusky, VP of Insight & Strategy at the Integer Group, Planning Director at 72andSunny, and Insight Manager at Radar Research. Ethan holds a PhD in complexity theory from the University of New Mexico and has presented internationally, including at SXSW and TEDx. He only wears black t-shirts to concerts.
