Jess Collins

Before becoming a full-time professor, Jess Collins spent over 10 years in the trenches as a strategic planner working for some of the largest brands in the world including Walmart, Target, Kellogg’s, Colgate, Unilever, Johnson & Johnson, and SC Johnson.

Jess is the current Director of Curriculum & Instruction as well as the Strategy Chair at the VCU Brandcenter. She is also the Faculty Lead for the yearly Cannes Study Abroad trip.

Jess received her BA in Spanish and BS in Commerce from the University of Virginia and her MS in Communications from the Brandcenter (Strategy, 2010). She is the recipient of the Richmond Ad Club’s Advertising Person of the Year for 2020.