Lachlan is Chief Strategy Officer at Carmichael Lynch. With more than 25 years of strategic leadership experience across agencies in the UK, Europe, and the U.S., including previous roles at Fallon, Publicis and Leo Burnett He has helped drive business growth and marketing innovation for brands including BMW, Virgin, Subaru, Maker’s Mark, H&R Block, Orange, McDonald’s, Nintendo, Heinz, Carlsberg, Nestlé, and General Mills. A recipient of creative and strategy awards across multiple continents, Lachlan is also a father of two, semi-dangerous with a bow and arrow, and a one-time aspiring professional cyclist.