Position

Associate Strategy Director

Company

Betty

Libby Kapsner is a brand strategist with 10 years of experience working across agencies of all sizes and with brands ranging from B2B to CPG. Her work has spanned everything from grocery store shelves to electronic health record software, but she brings the same belief to every challenge: the best creative work starts with a deep understanding of people, their behaviors, motivations, and the human truths that connect us. With a background in both Psychology and Advertising, Libby brings a curious, human-centered perspective to helping brands find meaningful ways to show up in people’s lives.