Liz Grabek is SVP of Consumer Strategy at Betty, driven by a fascination with people and a belief that brands that truly understand them win. She has studied consumers everywhere from the jungles of Belize to C-suites in corporate America, pairing curiosity with 15+ years of expertise in research, data, analytics and brand building. Before Betty, Liz led strategy and insights teams at ICF Next (formerly Olson) and Carlson Marketing. Along the way, she has helped brands like General Mills, UnitedHealthcare, Bissell, Zillow, Target, P&G, and P.F. Chang’s stay relevant in a changing world.
