Michael Fanuele helped create some of the most iconic advertising of the century, including “The Most Interesting Man” for Dos Equis and “We Have The Meats” for Arby’s.
Michael served as Chief Brand Officer at Shake Shack, Chief Creative Officer at General Mills, Chief Strategy Officer at Fallon and Havas, President of Assembly Media, and an advisor at ZenBusiness. His work has earned a record-breaking 5 Jay Chiat APG Awards and a slew of Effies and Lions.
Michael’s writing has appeared in Harvard Business Review, WARC, Ad Age, and elsewhere. His first book, Stop Making Sense: The Art of Inspiring Anybody, became an Amazon bestseller. He’s currently working on his next, a twisty tale of adoption and lies.
