Myriah Castillo is President of Joybyte, where she is redefining how modern brands grow through content, community, and commerce. With more than a decade of experience in creator-led marketing, she specializes in helping brands succeed in a fast-moving, platform-driven landscape.
Previously, she founded and operated a direct-to-consumer business from 2017 to 2020, gaining firsthand experience in scaling a brand. She holds a degree in Creative Writing from Point Park University, bringing a distinct creative perspective to marketing that challenges convention and drives engagement.
