Pedro Laboy is the founder of Brand Nexus AI, a former Accenture Managing Director, and the architect of the 4A’s Generative AI Certification program. Over a 25-year career, he has led data and AI initiatives for 40 Fortune 500 companies. For the past three years, he has partnered with the 4A’s to upskill teams from over 100 advertising agencies, working directly with the account leads, strategists, creatives, and technologists who are expected to make AI actually work inside their day-to-day operations.
