Sam Meers

Sam Meers is a Founding Pardner of Cowboy Advisors, a positioning consultancy that helps advertising agencies find and own a distinctive strategic position and turn it into sustainable growth. A 40-year industry veteran, he learned new business at Carmichael Lynch and then ran his own agency, Meers Advertising, for 25 years before it became part of BarkleyOKRP. He writes Smoke & Meers, a Substack newsletter for agency CEOs, and co-hosts the Kansas City Marketing Legends podcast.

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