Santiago Bueno

Santiago Bueno leads the strategy team for De la Cruz Ogilvy in Puerto Rico, where he has contributed to building the agency’s most awarded strategy practice, including its first Grand Effie, a Cannes Lions Grand Prix, a Fast Company World Changing Idea. He also helped create a division focused on research and innovation, built around design thinking and consumer-centric methodologies. His focus stays on building brands that connect with culture in ways audiences genuinely value, giving creativity fuel to build great campaigns.