Description:

As WFA's Global Strategic Partner, Agency Mania Solutions worked with WFA on a new global study of the client-agency relationship, the latest in a research line spanning nearly a decade. Rather than isolating remuneration, the study looks at the whole commercial cycle, from briefing and scoping through performance to payment, across brands and agencies worldwide. Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, will walk through the findings, including what most strongly predicts agency performance and how compensation models are evolving.

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