Management Benchmarks and Financial Barometers Survey

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies.

The survey questionnaire includes 17 questions in 5 key sections:

• Labor Hours and Staff Utilization
• Gross Income per Employee
• Balance Sheet Ratios
• Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client Arrangements
• Pricing Economics: Project-Based Client Assignments vs. AOR / Retainer-Based Client Arrangements

For more information about the 4As Management Benchmarks and Financial Barometers Survey Report, send email to: [email protected].