“The Cost of the Pitch II: The Rise of Value” is an in-depth follow-up to the groundbreaking 2023 Cost of the Pitch report. The 2023 report identified the costs incurred by agencies and clients associated with an account review, and highlighted a client focus on agency cost during the agency selection process. This 2024 report examines the role of value and other other key factors responsible for a successful, long-term client-agency relationship including trust, cost, transparency and respect.

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