Design

Quality content must be useful, entertaining, and/or beautiful. At least that’s what Bob Greenberg of Robert Greenberg & Associates (R/GA) once said. And with the creation of the game changing Nike+, R/GA achieved all of these things, particularly the first two.

Although the Target Bullseye was created in 1962, it wasn’t until years later that the logo met an agency that could give it a whole new meaning.

When Jay Chiat and Italian designer Gaetano Pesce set out to create a more collaborative creative workspace, the first ever “open office” in advertising was formed for Chiat/Day’s New York outpost. Just the thought of an open floor layout that nixed offices and assigned seating was enough to spark much debate.

When a campaign makes over 1,500 versions of an ad, there’s bound to be a few great stories attached. Absolut Vodka is a prime example.

In a taxi cab on the way to a campaign concept meeting at Wells Rich Greene, Milton Glaser scribbled a last minute idea on the back of an envelope. It read “I ♡ NY.”

It was a time when making a fashion statement with speed, style, and design were the top considerations for buying a car. It was also the perfect time for DDB and Volkswagen to utterly destroy the status quo.

James Montgomery Flagg’s poster of Uncle Sam was just one of 46 illustrations he completed for war efforts before his death in 1960. Dubbed “The most famous poster in the world,” this commanding image of the fictional Uncle Sam pointing his finger directly at the viewer spoke to Americans.

One of the 20th century’s most significant works of literature, George Orwell’s 1984 has always been more than a literary marvel—it was a cryptic prediction, too. So, when Apple Computer chose to channel the novel as inspiration in Macintosh’s 1984 Super Bowl launch, the ad became an instant success.