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September 2026
August 2026
- National Advertising Division Finds Certain Dupixent DUPIXENT Claims Supported; Recommends Sanofi Modify or Discontinue Other Claims
- National Advertising Division Finds Certain Howies Hockey “World’s Highest Quality” Claims Supported; Recommends Modification or Discontinuation of Others
- National Advertising Division Recommends Dreame Modify or Discontinue “2-Minute” Hair Drying Claims
- In National Advertising Division Challenge, Quanovate Tech Voluntarily Discontinues Mira Fertility Monitor and Test Wand Claims
- National Advertising Division Finds Certain SafelyYou Safety AI Claims Supported; Recommends Other Claims Be Modified or Discontinued
- Following National Advertising Division Challenge, Wellspring Meds Voluntarily Discontinues Claims
July 2026
- National Advertising Division Finds Certain Harry’s Plus Razor Claims Supported
- National Advertising Division Recommends AceJan Discontinue Certain Efficacy Claims for its HOCl Generator
- National Advertising Division Recommends Rational 360 Modify or Discontinue Claims Overstating Role of Pinpoint Targeting’s Proprietary Technology
- National Advertising Division Finds Certain PetIQ Claims Supported; Recommends Other Comparative Claims Be Modified or Discontinued
- National Advertising Division Determines Vacation, Inc. “World’s Best-Smelling Sunscreen” Claim is Puffery; Recommends Website Claim be Modified
- National Advertising Division Finds Force Factor’s “#1” Beets Claims Supported, Recommends Disclosure Modification
- Following Reopened National Advertising Division Matter, Willow Health Services Voluntarily Discontinues Claims for Compounded Semaglutide Products
June 2026
- National Advertising Division Finds Certain Spectrum Home Internet “Free Internet Forever” Claims Supported; Recommends Material Terms be Disclosed
- National Advertising Division Finds Xfinity Internet “Fiber-Powered” Claim Supported; Recommends Disclosure Modification
- National Advertising Division Will Refer Kalshi to Regulatory Authorities for Failure to Participate in Inquiry
May 2026
- National Advertising Division Finds Certain TerpLoc® Cannabis Packaging Claims Supported; Recommended Grove Bags Modify or Discontinue Others
- National Advertising Division Finds Certain Vestwell “Annual Recurring Revenue” Disclosures Sufficient; Recommends Modification to Disclose Methodology
- National Advertising Review Board Refers Merck Animal Health to FTC and FDA for Bravecto Quantum Dosing Claims
- National Advertising Division Recommends Shark NeverChange Air Purifier “Clean Air 100%” Claims be Modified
- National Advertising Review Board Recommends Niagen Modify or Discontinue Certain Tru Niagen NAD+ Dietary Supplement Claims
- National Advertising Division Finds Rapid Consulting's "Legal to Own with no FCC License Required" Claim for My Emergency Radio Supported
- National Advertising Division Recommends Noom Modify or Discontinue “A Smaller Dose. A Smarter Start” Claim for Microdose GLP-1RX Program
- In National Advertising Division Challenge, SharkNinja Voluntarily Modifies “Fastest Blowout” Claims for Glossi 2-in-1 Hot Tool and Air Glosser
- In National Advertising Division Inquiry, Kami Vision Voluntarily Discontinues Claims for Kami Home Fall Detect System
April 2026
- In Fast-Track SWIFT Challenge, National Advertising Division Finds Verizon Wireless Pricing Disclosures Adequate
- In National Advertising Division Challenge, Dr.Dent Voluntarily Discontinues Teeth Whitening Strip Claims
- National Advertising Division Finds Certain Dog Food Claims Supported; Recommends Sundays for Dogs Modify or Discontinue Others
- National Advertising Division Finds Certain ACUVUE® Oasys Max Claim Supported; Recommends Modification or Discontinuation of Others
- National Advertising Division Finds Certain Eosera Ear Wax MD Claims Supported; Recommends Others Be Modified or Discontinued
- Following Reopened National Advertising Division Matter, PurposeBuilt Brands Voluntarily Discontinues Challenged Green Gobbler Claims
- National Advertising Division Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims for Magnesium Glycinate Gummies
March 2026
- National Advertising Division Recommends OLLY Modify “Calm & Relaxed” Claims for Kids Chillax Supplement
- National Advertising Division Finds Bravecto Quantum Safety Claim Supported, Recommends Others be Modified or Discontinued; Merck to Appeal
- National Advertising Review Board Recommends T-Mobile Discontinue or Modify Certain T Satellite Claims
- National Advertising Division Finds RedPocket Pricing Claim Supported; Recommends “Unlimited” and Coverage Claims be Modified or Discontinued
- National Advertising Division Recommends Niagen Modify or Discontinue Certain Tru Niagen NAD+ Claims; Niagen to Appeal
- National Advertising Division Finds Certain Freshpet Claims Supported; Recommends “Human Grade” Claims be Discontinued
- National Advertising Division Finds Certain CancerDetect® Claims Supported; Recommends Viome Modify or Discontinue Others
- In National Advertising Division Challenge, Spectrum Voluntarily Modifies “Fiber-Powered” Spectrum Internet Disclosures
- National Advertising Division Refers Iron Rock NAD+ Dietary Supplement Claims to Regulatory Authorities
- National Advertising Division Recommends Bayer Modify or Discontinue Certain One A Day Men’s Pre-Conception Health Complete Multivitamin Claims
February 2026
- National Advertising Division Recommends Bashlin Industries Modify or Discontinue Certain “Made in USA” Claims
- National Advertising Division Finds Certain Revlon ColorSilk Claims Supported; Recommends Revlon Modify or Discontinue Others
- National Advertising Division Recommends Science Interactive Group Discontinue Certain “4K” Claims for its StarLab Dome Projection System
- National Advertising Division Recommends Nanit Discontinue “#1 Baby Monitor” Claims
- National Advertising Division Recommends T-Mobile Modify or Discontinue In-Flight Wi-Fi Claims
- National Advertising Division Recommends PrettyBoy Modify or Discontinue Certain Skincare Claims
- In National Advertising Division Challenge, Midi Health Permanently Discontinues Challenged Claims for Menopause Care Services
- National Advertising Division Will Refer Laifen to Federal and State Regulatory Authorities for Failure to Comply with Recommendations
- National Advertising Division Recommends Monarch Money Discontinue Certain Money Management Influencer Claims
January 2026
- Following National Advertising Division Challenge, U Beauty Permanently Discontinues Claims for Resurfacing Flash Peel
- National Advertising Division Finds Certain Guideline 401(k) Claims Supported; Recommends Others Be Modified or Discontinued
- National Advertising Division Finds Certain T-Mobile Claims Supported, Recommends Modifications to Others; T-Mobile to Appeal
- National Advertising Division Recommends Lidl Modify or Discontinue Certain Price Comparison Claims
- National Advertising Review Board Finds T-Mobile Failed to Comply with Panel Recommendations
- In National Advertising Division Challenge, Camco Permanently Discontinues #1 Claims for RV Leveling Blocks
- National Advertising Division Recommends Pressure Washer Claims be Modified or Discontinued; Westinghouse Will Be Referred to FTC for Failure to Comply
December 2025
- National Advertising Division Will Refer Rascals to the Federal Trade Commission for Failure to Comply with Compliance Inquiry Recommendation
- National Advertising Division Finds Certain Chase Sapphire Claims are Puffery; Recommends JPMorgan Chase Modify or Discontinue Others
- Following National Advertising Division Challenge, Smile&Shine Voluntarily Discontinues Claims for INOPRO® Whitening Strips
- National Advertising Division Will Refer Willow Health to State and Federal Regulatory Authorities for its Compounded Semaglutide Product Claims
- National Advertising Division Recommends Galderma Modify or Discontinue Certain Claims for Nemluvio
- National Advertising Division Will Refer T-Mobile to the Federal Trade Commission and State Attorneys General for Declining to Participate in Advertising Review
- In National Advertising Division Challenge, Asutra Voluntarily Discontinues Claims for Magnesium Body Butter with Capsaicin
- National Advertising Review Board Finds Kendal Nutricare’s Claims on Whole Milk and MFGM in Kendamil Infant Formula Supported
November 2025
- National Advertising Division Recommends Plant Paper Discontinue or Modify Certain Comparative Health and Environmental Claims
- National Advertising Division Refers Virgin Scent to Regulatory Authorities for Failure to Respond to Art Naturals NAD+ Dietary Supplement Inquiry
- National Advertising Review Board Recommends AT&T Modify “Learn How Everyone Gets iPhone 16 Pro on Us” Claim
- National Advertising Division Will Refer BridgeBio Pharma to Government Agencies for Failure to Participate in Inquiry
- In National Advertising Division Challenge, Fletcher Family Medical Center Voluntarily Discontinues Compounded Sublingual Semaglutide Product Claims
- In National Advertising Division Challenge, Regen Doctors Voluntarily Discontinues Compounded Semaglutide Product Claims
- National Advertising Division Finds Certain Blueland TikTok Shop Influencer Disclosures Appropriate; Blueland Voluntarily Modifies or Discontinues Others
October 2025
- BBB National Programs’ Children’s Advertising Review Unit Publishes Safeguards for Generative AI & Kids; Announces Expanded AI Working Group
- National Advertising Division Finds Certain Nemluvio Claims Supported; Recommends Galderma Modify or Discontinue "As Soon as 48 Hours" Claims
- In National Advertising Division Challenge, Medicine Center Pharmacy Voluntarily Discontinues Compounded Sublingual Semaglutide Product Claims
- National Advertising Division Finds Certain Reus Cata-Kor NAD+ Claims Supported; Recommends Others Be Modified or Discontinued
- In National Advertising Division Challenge, Lunavia Voluntarily Discontinues Product Claims for its Nail Fungus Treatment
- In National Advertising Division Challenge, Verizon Voluntarily Discontinues “Free Google Pixel 10 Pro” Claim
- National Advertising Division Finds Certain ZenBusiness LLC Formation Services Claims Supported; Recommends Comparative Claim be Modified
- National Advertising Division Finds Procter & Gamble’s Stain Removal Claims for Crest 3D Whitestrips Supported
September 2025
- National Advertising Division Recommends DISH Modify or Discontinue “$30 a Month” Savings Claims
- National Advertising Division Finds Certain Claims Supported, Recommends Achieve Debt Resolution Modify Other Debt Resolution Claims
- Ryze Superfoods Voluntarily Discontinues Health Claims for RYZE Mushroom Coffee and Matcha Following National Advertising Division Inquiry
- National Advertising Division Finds Certain “AT&T Guarantee” Claims Supported; Recommends Other Claims be Modified or Discontinued
- Children's Advertising Review Unit Recommends MrBeastYouTube, LLC and Feastables Improve Ad Disclosures, Product Claims, and Data Collection Practices
- National Advertising Division Recommends Guideline Clarify Annual Recurring Revenue Claim
- National Advertising Division Recommends AT&T Modify “Learn How Everyone Gets iPhone 16 Pro on Us” Claim; AT&T to Appeal
- National Advertising Division Recommends Renpho Modify or Discontinue Strikethrough Price and “Limited-Time” Deal Claims for its Smart Body Scale
August 2025
- National Advertising Review Board Recommends T-Mobile Discontinue Certain Express Savings Claims for its Mobile Telephone Service
- National Advertising Division Recommends Agendia Disclose Material Connection to Doctor Featured in Social Media Posts
- National Advertising Division Finds Certain Claims Supported; Recommends Caraway Home Discontinue or Modify Comparative Claims
- National Advertising Division Recommends The Good Feet Store Discontinue Certain Pain Relief Claims for its Arch Support System
- National Advertising Division Finds Claims for Crest’s Deep Stain Remover Toothpaste Supported; Recommends One Claim Be Discontinued or Modified
- National Advertising Division Finds Certain Claims for Kendamil Infant Formulas Supported; Recommends Others be Modified or Discontinued
- National Advertising Division Finds Procter & Gamble’s Whitening Claims for Crest 3D Whitestrips Supported
July 2025
- National Advertising Division Finds Certain Claims for OLLY’s Lovin’ Libido Supplement Supported; Recommends Sensation Claim be Discontinued
- National Advertising Division Recommends Guideline Modify or Discontinue “#1” and “Most Popular” 401(k) Claims
- Following National Advertising Division Challenge, Dr. Squatch Voluntarily Discontinues Select Affiliate Posts and Ensures Posts Comply with FTC Guides
- National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationship for Certain Reviews on TrustedCompanyReviews.com
June 2025
- National Advertising Division Finds Certain Samsung Bespoke Refrigerator Claims Supported; Samsung Voluntarily Agrees to Modify Others
- In National Advertising Division Challenge, Striker Pharmacy Voluntarily Discontinues Claims for Compounded Tirzepatide
- In National Advertising Division Challenge, Bayview Pharmacy Voluntarily Discontinues Claims for its Compounded Semaglutide
- National Advertising Division Finds Certain Boxed Water is Better® Environmental Claims Supported; Recommends Others be Modified or Discontinued
- National Advertising Division Finds Certain Microsoft Copilot Claims Supported; Recommends Others be Modified or Discontinued
- National Advertising Division Recommends Sling TV Modify or Discontinue Certain Customization Claims; Finds Website Claims Substantiated in Context
- National Advertising Division Recommends Coterie Baby Discontinue Comparative Absorbency and Drier Skin Claims and Disclose Endorsements for The Diaper
- National Advertising Division Finds Certain Verizon Satellite Texting Claims Supported; Recommends Modified Disclosures for Others
- National Advertising Division Finds P&G's Claims for Crest Gum Detoxify Supported
May 2025
- National Advertising Division Recommends Essor Group Discontinue Certain Claims for its Boka Oral Care Products; Essor to Appeal
- National Advertising Division Recommends Olé Mexican Foods Discontinue Sodium Content Claims for its La Banderita Flour Tortillas
- National Advertising Division Finds Certain Claims for Amazentis SA’s Mitopure Cellular Nutrition Supported, Recommends Others be Modified or Discontinued
- National Advertising Division Recommends Church & Dwight Modify TheraBreath Mouthwash Claim to Disclose Material Connection
- Following National Advertising Division Challenge, Huda Beauty Voluntarily Discontinues Comparative Claims for its Easy Bake Setting Spray
- In National Advertising Division Challenge, SharkNinja Voluntarily Discontinues HydroDuo Wet Dry Hard Floor Cleaner Claim
- National Advertising Division Recommends T-Mobile Discontinue Certain Comparative Savings Claims for its Mobile Telephone Service; T-Mobile to Appeal
- Following National Advertising Division Inquiry, Ezra AI Voluntarily Discontinues Claims for Full Body MRI Medical Service
- FedEx and ShopRunner Voluntarily Comply with BBB National Programs’ Digital Privacy Watchdog Consumer Data Privacy Standards
April 2025
- National Advertising Division Recommends Tempur-Pedic Discontinue Disparaging Claims Against Sleep Number
- National Advertising Division Recommends Rascals Discontinue Diaper Absorbency and Certain Other Claims
- National Advertising Division Recommends Tempur-Pedic Discontinue Disparaging Claims Against Sleep Number
- National Advertising Division Recommends Rascals Discontinue Diaper Absorbency and Certain Other Claims
- National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for Certain Apple Intelligence AI Features
- National Advertising Division Finds Certain Claims for VKTRY Performance Insoles Supported; Recommends Others be Discontinued
- Following National Advertising Division Inquiry of 1Up Sports Marketing, Influencer Voluntarily Modifies Endorsement Social Media Post Disclosures
- National Advertising Division Recommends Vrbo Modify or Discontinue Certain Host-Free Claims; Finds One Host-Free Claim Supported
- National Advertising Division Recommends Boost Mobile Modify or Discontinue Certain Claims for its Boost Mobile Network
- National Advertising Division Finds Certain Lysol Air Sanitizer Claims Supported; Recommends Reckitt Discontinue Certain Odor Elimination Claims
- National Advertising Division Recommends Cox Communications Discontinue or Modify Certain Claims for Cox Internet
- National Advertising Division Recommends Oral Essentials Discontinue "Microbiome Safe" Claim for Lumineux Mouthwash
March 2025
- National Advertising Division Recommends Clean People Discontinue Superiority and "Made in USA" Claims; Finds "Made in Canada" Claim Supported
- National Advertising Division Recommends Certain Health-Related Claims for MagniLife Knee Pain Relief Soothing Gel be Discontinued
- National Advertising Review Board Recommends James Hardie Building Products Modify or Discontinue Claims for its Fiber Cement Siding Products
- National Advertising Division Recommends Breethe Discontinue or Modify "3 Signs You Have Anxiety" Claim in Connection with its Breethe App
- National Advertising Division Recommends Simpler Hair Color Discontinue #1 Claims
- National Advertising Division Recommends GuruNanda Discontinue "Enamel Safe" Claims for Whitening Products
- National Advertising Division Recommends DREO Limited Discontinue "#1 Brand" Claims for its Fans and Heaters
- National Advertising Division Finds T-Mobile's Claim that it is the First and Only Wireless Provider to Partner with Starlink Supported
- DRIPBaR Voluntarily Discontinues Health Claims for ALA IV Drips Following National Advertising Division Inquiry
- National Advertising Division and Children’s Advertising Review Unit Find Bubble Beauty Safety Claims Supported; Recommend Efficacy Claims be Discontinued
- National Advertising Division Finds Verizon’s “The Network that Truly Prioritizes First Responders” Claim Supported
- National Advertising Division Recommends Influencer Discontinue or Modify Social Media Advertising for Skims
February 2025
- National Advertising Division Finds Certain Efficacy Claims for The Eye Lift Wand Supported; Recommends SBLA Beauty Discontinue or Modify Others
- In National Advertising Division Challenge Chomps Discontinues Environmental Benefit Claims; Certain Sourcing Claims for Chomps Meat Sticks Found Supported
- National Advertising Review Board Finds T-Mobile's 'Save 20% Every Month vs. The Other Big Guys' Claim Supported
- National Advertising Division Recommends Total Wireless Modify Monthly Pricing and Free Phone Offer Claims
- National Advertising Review Board Recommends GuruNanda Discontinue Pulling Oil Teeth Whitening Claims
- In National Advertising Division Challenge, Kevin Hart Modifies Social Media Posts to Disclose Material Connection to Fabletics
- National Advertising Division Finds Certified Angus Beef's "Best Practices" and "Highest Standards" Claims for Beef Quality Assurance Program Supported
- Following Children's Advertising Review Unit Inquiry, Buddy AI Comes into Compliance with COPPA and CARU's Privacy Guidelines
- NFL Voluntarily Complies with BBB National Programs' Digital Privacy Watchdog Consumer Data Privacy Standards
January 2025
- National Advertising Division Finds Charter's "Unlimited" Claims Supported; Recommends Clear & Conspicuous Speed Limitation Disclosures
- In National Advertising Division Fast-Track SWIFT Challenge Behr Voluntarily Discontinues "No Comparable Product" Claim
- National Advertising Division Recommends T-Mobile Discontinue or Modify 20% Savings vs. 'The Other Big Guys' Claim; T-Mobile to Appeal
- National Advertising Division Recommends NuOrganic Cosmetics Discontinue Eyelash Serum Claims and Disclose Material Connections to Influencers
- National Advertising Division Recommends T-Mobile Discontinue "Save On Every Plan vs. The Other Big Guys" Claim
- National Advertising Division Recommends T-Mobile Discontinue "Families Can Save 20% Every Month Versus AT&T and Verizon" Claim
- National Advertising Division Recommends Procter & Gamble Modify or Discontinue Certain #1 Claims for Tide Free & Gentle
- National Advertising Division Finds Certain Claims for Brainiac Applesauce and Gummy Vitamins Supported; Recommends Others be Discontinued or Modified
- In National Advertising Division Challenge Admire Aesthetics Voluntarily Discontinues Claims for Compounded Tirzepatide
- National Advertising Division Recommends Oral Essentials Discontinue "Enamel Safe" Claim for Lumineux Whitening Mouthwash
- National Advertising Division Recommends Olly Discontinue or Modify Certain Claims for its Kids Chillax Product; Olly to Appeal
- National Advertising Division Recommends Bullfrog Modify or Discontinue Certain Comparative Superiority Claims for its Bullfrog Spas
- National Advertising Division Recommends Revolve Group Modify Social Media Posts to Clearly Disclose Material Connection to Influencers
December 2024
- National Advertising Division Recommends Teeth Whitening Claims for Oil Pulling Products be Discontinued; GuruNanda to Appeal
- National Advertising Division Recommends Beyond Air Discontinue or Modify Comparative Safety Claims for its iNO Products
- In National Advertising Division Fast-Track SWIFT Challenge Eagle Family Foods Voluntarily Discontinues "America's Most Trusted" Claim
- In National Advertising Division Fast-Track SWIFT Challenge Kreyol Essence Voluntarily Discontinues Challenged Influencer Advertising
- National Advertising Division Recommends Zuru Modify or Discontinue Certain Claims for its Rascals and Millie Moon Diapers
- In National Advertising Division Fast-Track SWIFT Challenge, Oral Essentials Voluntarily Modifies "Made in USA" Claims
- Children's Advertising Review Unit Recommends JustPlay Discontinue or Modify Daisy the Yoga Goat Claims
- National Advertising Division Recommends Oral Essentials Discontinue "Certified Non-Toxic" Claim for its Lumineux Mouthwash
- NARB Recommends T-Mobile Discontinue or Modify Commercial to Better Disclose Conditions of Free iPhone Offer, 20% Savings Claim
- National Advertising Division Recommends Solawave Discontinue Certain Claims for its SolaWave Wand and Serum
November 2024
- National Advertising Division Finds Certain Safety Claims for Drunk Elephant Skincare Products Supported; Recommends Modification of Influencer Posts
- National Advertising Division Recommends T-Mobile Discontinue or Modify Advertising for Free iPhone and 20% Savings Claim; T-Mobile to Appeal
- National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims
- NAD Finds Patented and Safety Claims for POOPH's Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued
- In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy
- NAD Finds Certain Claims for Mott's Fruit Flavored Snacks Supported or Outside NAD's Jurisdiction; Recommends General Mills Discontinue or Modify Other Claims
October 2024
- NAD Recommends Charter Discontinue or Modify Spectrum Internet "Fastest Speeds in More Neighborhoods than Any Other Provider" Claim
- In National Advertising Division Fast-Track SWIFT Case, Reckitt Voluntarily Discontinued "#1 Recommended" Claim for Finish Dishwashing Detergent
- National Advertising Division Recommends Comcast Discontinue or Modify Comcast Business Internet's "12x Faster" Claim
- National Advertising Division Finds Certain HEPA Claims for PuroAir 400 Air Purifiers and Filters Supported
- James Hardie Appeals National Advertising Division Recommendation to Discontinue Certain Claims for its Fiber Cement Siding
September 2024
- National Advertising Division Recommends Gruma Modify Sugar and Net Carbohydrate Label Claims
- Following National Advertising Division Inquiry, Google Voluntarily Unlists Video Demonstrating Google Gemini Capabilities
- National Advertising Division Recommends Promotion in Motion Discontinue or Modify Certain Welch's Fruit Snack Commercials
August 2024
- Direct Selling Self-Regulatory Council Recommends Lifestyles USA Discontinue Earnings Claims
- National Advertising Division Finds Certain Deel Payroll and HRIS Claims Supported; Recommends Others be Modified or Discontinued
- National Advertising Review Board Recommends AT&T Discontinue or Modify Supplemental-Coverage-from-Space Claim
- National Advertising Division Recommends ASO Discontinue "up to 2x Faster Healing" Claims for Hydrocolloid Gel Bandages
- Zurvita Voluntarily Discontinues Certain Product Performance Claims; Direct Selling Watchdog Recommends Others be Discontinued
- National Advertising Division Finds Certain Claims for Online Corporate Formation Services Supported; Recommends LegalZoom Modify or Discontinue Others
- National Advertising Division Recommends Datarails Disclose Material Connection to The Finance Weekly Website for Endorsement, Rankings, and Reviews
- National Advertising Division Recommends Happy Mammoth Discontinue Certain Health-Related Claims for Hormone Harmony Dietary Supplement
- In National Advertising Division Fast-Track SWIFT Case, SharkNinja Voluntarily Modifies Disclosure for "500x Less Dust Exposure" Claim
- National Advertising Division Finds Certain Claims for Verizon Home Internet Supported; Recommends Verizon Modify or Discontinue Others
- National Advertising Division Refers Comparative Efficacy Claims for HiSmile Toothbrushes to Regulatory Authorities for Further Review
- National Advertising Division Refers HiSmile Teeth Whitening Product Claims to the Federal Trade Commission
July 2024
- National Advertising Division Finds Certain Claims for Dawn Platinum Dishwashing Liquid Supported; Recommends Others be Modified or Discontinued
- In Two Fast-Track SWIFT Cases, National Advertising Division Recommends CoStar Discontinue Certain Claims for Homes.com Website
- AT&T Appeals National Advertising Division Recommendation to Discontinue or Modify Claim that Supplemental Coverage from Space is Presently Available
- National Advertising Division Refers Health-Related Advertising Claims for Prolacta's Human Milk Fortifier to Regulatory Agencies
- In National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products
- National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products' Origin
- National Advertising Division Recommends Dr. Luke Healthcare Discontinue Treatment Claims for its Fungal Nail Renewal Product
- National Advertising Division Finds Certain Claims for Shark Detect Pro Supported; Recommends SharkNinja Modify or Discontinue Others
- National Advertising Division Finds Xfinity Internet Fast, Reliable, and "Powerful" Claim Supported
June 2024
- National Advertising Division Finds Certain Claims for Early Defense Dietary Supplement Supported; Recommends Others be Modified or Discontinued
- National Advertising Division Recommends Telecom Business Solutions Modify its AI-Pro Advertising to Avoid Confusion with ChatGPT and OpenAI
- Following National Advertising Division Challenge, Perfect Play Voluntarily Discontinues Earnings Claim for Solitaire Smash Mobile App Game
- National Advertising Division Recommends Agendia Modify or Discontinue Certain Claims for MammaPrint and BluePrint Breast Cancer Tests
- National Advertising Division Recommends T-Mobile Discontinue or Modify "Price Lock" Claim for 5G Home Internet Service
- Direct Selling Self-Regulatory Council Recommends Limbic Arc Modify or Discontinue Earnings and Product Performance Claims
- Direct Selling Self-Regulatory Council Recommends Global Domains Discontinue Salesforce Member Earnings Claims
- National Advertising Division Finds Certain Native Brand Personal Care Products Claims Supported; Recommends P&G Modify or Discontinue Others
- Following National Advertising Division Challenge, Afloia Direct Voluntarily Discontinues HEPA and H13 Standards Claims for Air Purifiers
May 2024
- National Advertising Division Recommends Unilever Discontinue or Modify Certain Claims for Degree Advanced Antiperspirant
- National Advertising Division Recommends Amyris Clean Beauty Modify "Clinically-Proven" Claim for Biossance Squalane & Maine Algae Eye Cream
- Following National Advertising Division Challenge Aroeve Voluntarily Discontinues Certain Claims for HEPA Air Purifiers
- National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued
- National Advertising Review Board Finds Glad ForceFlex MaxStrength Trash Bag "25% More Durable" Claims on Packaging Not Misleading
- National Advertising Division Recommends Reckitt Benckiser Modify or Discontinue Certain Claims for Finish Powerball Ultimate Dishwasher Tablets
- Children's Advertising Review Unit Finds YouTube Channel "Vlad and Niki" in Violation of its Advertising Guidelines; Recommends Disclosure Modifications
- Following National Advertising Division Challenge, NutriDrip Voluntarily Modified or Discontinued Certain NutrIMMUNITY IV Drip Therapy Claims
April 2024
- National Advertising Division Finds "Unbeatable 5G Reliability" Claim for Cox Mobile Supported
- National Advertising Division Recommends Modified Disclosures for ForceFlex MaxStrength Trash Bag "25% More Durable" Claims; Glad Products to Appeal
- HiSmile Appeals National Advertising Division Recommendation to Discontinue Certain Claims for its Teeth Whitening Products
- National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
- National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue "100% Pure Avocado Oil" Claim for Tropical Plantation Avocado Oil
- National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
- National Advertising Division Recommends Blueprint Test Preparation Discontinue Certain MCAT Score Improvement Claims
March 2024
- In Reopened Case, National Advertising Division Recommends Dakota Nutrition Discontinue Certain Dietary Supplement Claims
- National Advertising Division Finds Certain Claims for Biossance Skincare Products Supported; Recommends Amyris Clean Beauty Modify or Discontinue Others
- Following National Advertising Division Challenge, Ginger Health Voluntarily Modifies or Discontinues Certain Wonderbelly Antacids Claims
- Following National Advertising Division Challenge, Mobile Fox Voluntarily Discontinues Certain Claims for Solitaire Arena Game
- Following National Advertising Division Challenge, NourishMax Voluntarily Discontinues Certain Claims for its Diamond Infused Eye Cream
- National Advertising Division Recommends Naked & Thriving Discontinue Certain Claims; Advertiser Voluntarily Modifies Bare Beauty Babes Website
February 2024
- National Advertising Review Board Recommends Comcast Discontinue Use of "10G" When Referring to the Name of its Network
- National Advertising Division Recommends BA Sports Nutrition Discontinue Its "The Rehydration Champ is Here" Claim
- National Advertising Review Board Recommends Mint Mobile Discontinue or Modify Certain Claims for its Wireless Service
- National Advertising Division Recommends Kimberly-Clark Discontinue Huggies "#1 Best Fitting Diaper" Claims and Modify Others
- In NAD Fast-Track SWIFT Case, Performance Designed Products LLC Voluntarily Modifies or Discontinues Claims for Motion Supported Game Controllers
- Following National Advertising Division Challenge, MOSH Voluntarily Discontinues Certain Claims for Mosh Protein Bars
- Following National Advertising Division Recommendation, Charter Agrees to Modify Spectrum Mobile Cost Savings Claim
- National Advertising Division Recommends Stihl Discontinue Unqualified "Made in America" Claims for Outdoor Power Equipment
- Following National Advertising Division Challenge by Bic USA, Calico Voluntarily Discontinues Claims for Scripto Aim 'n Flame MAX Lighter
- National Advertising Division Recommends Smarter Reviews, a Product Review Site, Discontinue or Modify its Rankings and Review Format
January 2024
- National Advertising Division Finds Certain Claims for ZenBusiness Supported; Recommends Other Claims be Modified or Discontinued
- National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued
- In National Advertising Division Fast-Track SWIFT Case, Laifen Voluntarily Discontinues "Fastest" Claims for Swift Hair Dryers
- National Advertising Division Recommends SharkNinja Discontinue or Modify Claim that Shark is "America's #1 Floorcare Brand"
- Focus Consumer Healthcare Appeals National Advertising Division Recommendation to Discontinue Certain Pamprin Botanicals Claims
December 2023
- National Advertising Division Finds Certain Claims for Shark WandVac Supported; Recommends SharkNinja Modify or Discontinue Others
- In National Advertising Division Challenge, B-Stock Solutions Voluntarily Discontinues Certain Claims for its Pre-Owned Mobile Devices
- In National Advertising Division Challenge Cincinnati Bell Voluntarily Discontinues Certain Claims for Altafiber
- In National Advertising Division Challenge, Pretty Litter, Inc. Voluntarily Discontinues Certain Comparative Claims for Its Cat Litter
- National Advertising Division Recommends IntelliBrands Discontinue Health-Related Claims for LegXercise Products
November 2023
- National Advertising Division Recommends Cox Communications Modify "Powered by Fiber" Claim for Cox Internet with Disclosure
- National Advertising Division Recommends DIRECTV Modify or Discontinue Two Sports Central Claims
- National Advertising Review Board Recommends Mohawk Industries Discontinue "Wood Without Compromise" Slogan for RevWood Laminate Flooring
- National Advertising Division Finds Lumineux Whitening Strips "Sensitivity" Claim Supported; Recommends Other Claims be Discontinued or Modified
October 2023
- National Advertising Division Finds Additional Disclosures for Spectrum Mobile "Speed Boost" Claim Not Needed in Spectrum Mobile Commercial
- National Advertising Division Recommends Comcast Discontinue or Modify "10G" Claims; Finds Xfinity "Next Generation" Claim Supported
- Comcast Appeals National Advertising Division Recommendation to Discontinue or Modify Xfinity "10G" Claim
- National Advertising Division Recommends Louisiana-Pacific Modify or Discontinue Certain Home Siding Claims; Finds Other Claim Supported
- National Advertising Review Board Recommends Google Discontinue Claim that YouTube TV Service is "$600 Less Than Cable"
- Smarter Travel Voluntarily Discontinues "80% Off" Claim in National Advertising Division Fast-Track SWIFT Case
- Mint Mobile Appeals National Advertising Division Recommendation to Modify or Discontinue "Unlimited Plan" and Disparaging Verizon Claims
- National Advertising Division Recommends Goose Creek Modify or Discontinue Certain Advertising Claims
Advertising law is simple; it's the execution that's hard. Subscribe to Ad Watchers, where National Advertising Division attorneys explore advertising claims and what it means to put them to the truthfulness test. Subscribe here.
- Ad Watchers: How Are Rising Financial Pressures Impacting Advertising Claims?
- Ad Watchers: What makes an influencer trustworthy?
- Ad Watchers: How Should Brands Advertise Infant Care Products Without Overpromising?
- Ad Watchers: Are pet product claims more marketing than reality?
- Ad Watchers: What Can Brands Say About Health Without Crossing the Line?
- Privacy in Practice: Kids’ Privacy Moves From Niche Issue to Global Priority
- COPPA, State Privacy, & Teens Online: How Companies Can Prepare for 2026
- Ad Watchers: In Your Face – Where do you draw the line with denigration?
- Ad Watchers: Influencer Marketing Consumer Insights: What can lead to distrust?
- Ad Watchers: Time for a Health Claims Check-Up?
- Are you taking care of your health (claims)?
- It’s not easy being green. What’s next in ESG?
- It’s not puffery. Do you have the evidence to be #1?
- A different playing field. Advertising to kids is different?
- The NAD Top 10 — Did you know?
- What is the appeal of an appeal? Getting to know NARB
- Endorsements & Testimonials - So What’s New?
- Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?
- The Evolution of Advertising in the Children’s Space
- The best subject in advertising law: Is it puffery?
- Clear and Conspicuous Disclosures: Can You Read the Fine Print?
- AI is Everywhere - What about advertising?
- A Chat with ICAS - What Are Ad Law’s Global Hot Topics?
- The Ad Law Trend Report - What were 2024’s hot topics and trends?
- Tackling Responsible Influencer Marketing
- 5 Years of SWIFT - Does it meet the need for speed?
- Expanding Knowledge of Soft Law - What is CISR?
Truth in Advertising & Claim Substantiation
- Digital Replicas, Synthetic Performers, and Advertising Law
- Beyond Cost: Why the “Functionality of Components” Is Critical for "Made in USA" Claims
- "Made in USA" vs. "Assembled in USA" Claims: What You Need to Know
- The Enduring Appeal of "Made in USA" Claims: Guidance for Getting It Right
- The 2025 Influencer Trust Index: Analyzing Credibility in the Creator Economy
- Beauty Product Claims & the NAD: Why Substantiation Matters
- Unsubstantiated Claims May Lead to Civil Penalties
- Filling the Gaps in the Green Guides
- FTC’s New Health Claims Guidance: What You Need to Know
- Take Care of Your “Health-Lite” Claims
- The National Advertising Division Guide to Big Game Ads: Separate Fact from Fiction
- 2024 Truth-in-Advertising Roundup: Notable Takeaways for the Year Ahead
Children's Advertising & Online Safety
- How to Recognize Advertising to Children—and Why Honesty Is Non-Negotiable
- Safety First: Why Advertising to Kids Must Never Cross the Line
- Selling to Kids Online? Why Permission and Pressure-Free Practices Are Essential
- In-App Ads and Purchases: What’s Fair (and What’s Not) When Marketing to Kids
- Making Product Claims to Children? Here’s What You Must Get Right
- Can Kids Tell What’s an Ad? Why Clear Boundaries Matter in Children’s Advertising
- The MAHA Report and Child-Directed Food Advertising: A Call for Industry Action
- Contests for Kids: What Brands Need to Know Before They Launch
- Unfamiliar and Unregulated Territory: Protecting Kids in the Metaverse
- Comment to NTIA on Youth Mental Health, Safety, and Privacy Online
- 10 Safety Tips for Gifting a Kid's First Phone
- Explainer: COPPA Rule Proposed Changes
- KOSA (and Children’s Privacy) on the Move
- The Evolution of CARU: Laying the Foundation in the 70s and 80s
- BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
- CARU in the 90s and 00s: Privacy & the Internet
- Continuing to Evolve: the 10s, 20s, and the Future of CARU
- Warning: Use Caution with AI in the Children’s Space
Regulatory Landscape & Enforcement Actions
- Senate Committee Advances Childhood Diabetes Reduction Act
- The Demise of “Chevron Deference”: Who Will Fill the Regulatory Gaps?
- Solving Shared Challenges: A Global Approach to Advertising Self-Regulation
- What You Missed at NAD 2024: The Global Future of Ad Law
- Proposed Rule Changes and an Executive Order: What It Means for Direct Selling Companies
Consumer Protection & Fair Business Practices
- FTC Warns Influencers: Disclose Material Connections
- Old MacDonald Had an Engagement Farm: Lessons Learned from FTC v. NGL
- Washing Away Deceptive Business Practices
- Making Subscriptions Simple: FTC’s Click-to-Cancel Rule is a Win for Consumers
- “Walking the Walk” of Responsible Marketing Commitments: What Is the Best Path for Food and Beverage Advertisers?
Digital Advertising, Data Use & Emerging Technologies