Business as Unusual: The AI-Assisted Mindset

AI is reshaping how all knowledge workers operate, while also creating innovative ways to reach customers. Adopting an AI-assisted approach is the future, providing chances to extend your capabilities and boost your creativity like never before. Ivan Perez-Armendariz, Head of Digital Experience at Deutsch LA and Gain provides insights into the latest advancements in Generative AI technology and how it is reshaping the advertising landscape, the work we do and how we do it.

AI-Assisted Mindset – August 2023

Speakers:

Ivan Perez-Armendariz – Head of Digital Experience, Deutsch LA

Mollie Rosen – EVP, Strategy, Insight & Innovation, 4As

Speaker Bio: Ivan Perez-Armendariz

As the Head of Digital Experience at Deutsch LA, Ivan leads a team of over 50, merging strategy, creativity, and technology to build category-leading digital experiences that drive business growth. He’s an Entrepreneur Magazine’s Top 100 award winner who sold his agency to Crispin Porter + Bogusky (CP+B). As CP+B’s Global Chief Digital Officer for nine years, he innovated Domino’s Pizza ecommerce, including emoji ordering. At Deutsch LA, he led a transformational redesign of the Taco Bell ordering app. Ivan is also a key leader in AI initiatives, leading projects like Snapple’s ChatGPT-powered “fAIct Generator” and the internal “Crafted by AI Create-a-thon.” He also oversees Deutsch LA’s LatinX ERG group, nurturing LatinX talent. A Stanford alum, he now enjoys beach life in Los Angeles.

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