Business As Unusual: Why Should Agencies Embrace AI?

The consumer journey is constantly evolving and becoming increasingly complex. As people discover, research, and purchase across an ever-growing number of channels, marketers need to keep pace by using artificial intelligence (AI) to reach them wherever they are. But while investing in the same AI-powered solutions your competitors use may be enough to keep up, it won’t put you on the cutting edge. As critical partners for brands, agencies can help marketing teams gain a real competitive advantage by combining AI with human expertise. Join us on Wednesday, August 30th, at 1:00pm to learn more about how agencies can unleash the full power AI offers by pairing it with their unique skills and insights and how agencies are using AI to advance their clients’ marketing objectives.

Speakers:

Anders Mortensen – Managing Director, Agency (Google)

Ashwini Karandikar – EVP, Media, Tech & Data, 4As

Speaker Bio: Anders Mortensen

Anders Mortensen is an accomplished and dynamic executive with over two decades of experience in advertising, cloud, and IT services. He has a proven track record of success in leadership roles, including business development, sales, marketing, partnerships, and operations. Anders has worked for mid-sized to publicly-traded global companies across five regions of the world, giving him a deep understanding of diverse business cultures. He is a global citizen who has lived in six countries and is fluent in four languages.

Anders is currently Managing Director US Agency at Google. Prior to his current role, Anders held several leadership positions at Google, including Enterprise, SMB, Agency, and Channel Partnerships across EMEA and North America.

Before joining Google, Anders spent 14 years in the Cloud and IT-Services industry, where he held several executive positions at Fujitsu. During his tenure at Fujitsu, Anders led one of the most profitable IT-consulting businesses, successfully built two greenfield outsourcing businesses, and founded Fujitsu’s first global cloud service offering. Before Fujitsu, he served as Managing Director for a publicly trading IT-Consulting company in the Nordics.

Anders is a passionate advocate for leadership, technology, and innovation and their ability to transform businesses and improve people’s lives. He is a speaker at events and institutions such as Singularity University, the American Association of Advertising Agencies, Re:Humanize Institute, and Teleportec Solutions, where he shares his knowledge and insights to inspire and motivate others. Anders is recognized as a thought leader and valuable industry contributor.

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