Are You Ready for a Record Year of Breakups and Honeymoons in 2022?

Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to you — as a client or an agency– in the year ahead.

Agency Mania Solutions’ Bruno Gralpois outlines his top agency wins and breakups of 2021 and identifies eight trends that are a result of such agency-client changes.

Trends include:

• First-time ever AOR relationships
• Dedicated holding company teams
• Specialty AOR competencies like social, culture, and TikTok
• Focus on multicultural AOR
• In-house agency collaboration.