4As Kaplowitz in MediaPost: More than one right way to guide your team into the next phase
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Published 04.27.2020
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4As
As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4As President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.”
In her op-ed, Kaplowitz proposes ways for the industry to move forward together, including keeping an eye on the long-term, recommitting to purpose and talent, putting a substance message ahead of sales, and determining new ways to collaborate.
