Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
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Home / 4As Blog / Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
Published 07.26.2021
Author
4As
Topic
Government Relations
Privacy Law
Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that.
Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy.
In this video interview with Beet.TV, 4As EVP for government relations Alison Pepper says agencies are having to live with the new regulated environment – but they deserve a consistent approach.
