Agency Execs Rally for a More Strategic Pitch Process

Leaders from agencies, including Ogilvy and Giant Spoon, talk talent retention and outdated expectations

On Oct. 17, The 4As hosted leadership from six agencies—Ogilvy, Giant Spoon, Fig, Wavemaker North America, Joan Creative and Allen & Gerritsen—who broke down the highly contested pitch process, approaches to talent retention and the ongoing challenge of navigating internal and external expectations. Panelists also outlined how their return-to-work policies and celebration of unscheduled creativity play into maintaining that balance.

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