Engaging and motivating agency partners is more than a numbers game.
Bruno Gralpois of Agency Mania Solutions proposes we evaluate the 3-letter acronym KPI.
By changing KPI to keep partners informed, involved, inspired, interconnected, and improving clients can focus on fostering better agency partnerships.
Related Posts
07/09/2026
Podcast: Measurement, Specialization and Impact with Julia Fedor, United Airlines
Login Required
Member Only
07/08/2026
Guest Post – Before Reinventing Pricing, Agencies Must Reinvent Value
Login Required
Member Only
07/07/2026
Campaign Chemistry: Walking the Work in Cannes with 4As Justin Thomas-Copeland
Login Required
Member Only