How agencies can guide clients on messaging

Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19
Augie Ray, Gartner

“As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. We rapidly transitioned from a period when brands debated if they should communicate about COVID-19 to now, with brands tripping over each other to broadcast their coronavirus email messages to customers.”

How brands are taking extra precaution to avoid coronavirus insensitivities
Peter Adams, Marketing Dive

“Companies across categories, from KFC to Coors, are compelled to adjust their creative strategies in response to the global pandemic that last Friday led President Donald Trump to declare a national emergency.”