The agencies on this year’s Agency A-List have taken different routes to the same destination: Creating business-building work for clients. Some have captured consumers’ attention with ingenious creative campaigns, attention-getting stunts or experiential events. Others have dived deep into data to find undiscovered insights and media options to engage existing consumers or find new ones. And still, others have developed e-commerce capabilities, navigated retail media networks, designed websites or crafted social voices for brands.
