Topic
- Agency Operations / Business Transformation
- Business Development
Explore a transformative “one agency” model that moves beyond traditional network silos to deliver seamless, technology-driven growth for global brands. By prioritizing “growth invention” and aligning with the long-term roadmaps of Chief Information and Product Officers, this vision challenges agencies to become agile solution providers. From managing radical accountability across 200 owners to embracing a “rich optimism” regarding AI, the discussion between Justin Thomas Copeland, CEO 4As and Dimi Albers, CEO, DEPT, offers a masterclass in building a durable, dynamic agency for the next decade of advertising.
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