Podcast: Reimagining the Agency with Jeff King, Barkley OKRP

As agencies navigate the tension between automation and human creativity, how can they maintain their edge? In this 4As | 4sight conversation, Barkley OKRP Founding Partner Jeff King joins Mollie Rosen to explore the future of independent agencies. From moving beyond hourly billing to value-based pricing and building a tech-enabled “operating system” without losing the human insight that defines great work, this episode dives into how agencies can thrive as strategic, consultative partners in a rapidly evolving market.

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