Podcast: Reimagining the Agency with Jeff King, Barkley OKRP

As agencies navigate the tension between automation and human creativity, how can they maintain their edge? In this 4As.4sight conversation, Barkley OKRP Founding Partner Jeff King joins Mollie Rosen to explore the future of independent agencies. From moving beyond hourly billing to value-based pricing and building a tech-enabled “operating system” without losing the human insight that defines great work, this episode dives into how agencies can thrive as strategic, consultative partners in a rapidly evolving market.

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