Podcast: The Multimodal Agency Era with Jay Pattisall of Forrester

The agency model is evolving into a “Multimodal Agency Era,” where firms are now merchants, affiliates and vendors, causing cognitive dissonance with traditional client expectations. Mollie Rosen of the 4As and Forrester’s Jay Pattisall discuss how agencies can navigate this disruption, deliver irreplaceable human value as Brand Champions and avoid the most dangerous assumption about automation and talent.

Subscribe: Spotify | Amazon | IHeart | RSS