The 4As, Unilever and DDB on diversity and creativity

In partnership with The Drum, the 4As created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4As president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.

In series’ fourth episode, Kaplowitz sits down at the Cannes Lions festival with Aline Santos, chief brand officer and chief equity, diversity, and inclusion officer of Unilever, and Justin Thomas-Copeland, president and CEO of DDB North America, to discuss how diversity and creativity intersect and how this is reflected in their client-agency partnership.