Account Management Fundamentals

The Account Management Fundamentals on-demand series is led by 4As thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder.

The Account Management Fundamentals series is led by 4As partners Gary Duke and Sheila Campbell of Wild Blue Yonder. This is an on-demand series that includes all three of the courses below:

Bringing New Ideas To Clients

is a micro-learning course designed to develop and enhance your ability to evaluate and sell new ideas to clients.

What You Will Learn:

• How to evaluate creative work
• When to introduce new ideas to clients
• How to develop a strategy for selling ideas
• What your voice and body language communicate to clients

Managing My Everyday Work

is a micro-learning course designed to develop and enhance your workflow management and client communication skills.

What You Will Learn:

• How to plan and conduct a productive meeting
• How to keep clients informed about projects without making extra work for you
• What to do when something goes wrong on a client project
• Time management tips and techniques for working more efficiently

Managing the Client Relationship

is a micro-learning course designed to develop and enhance your client relationship management skills.

What You Will Learn:

• The five most important responsibilities of account leaders
• How to earn credibility with clients
• Negotiating tough topics with clients
• How to manage client expectations