Master The Power of Audio

Build Audio Expertise. Earn Audio Marketing Professional (AMP) Certification

The Audio Marketing Professional (AMP) training and certification program equips marketing and media professionals with the strategic knowledge and practical skills required to harness the full effectiveness of radio and audio advertising.

Across six self-paced classes and supplemental resources, you will discover why radio and audio belong in every media plan and how to create, activate, and measure campaigns that drive results. Short video lessons, real-world case studies, interactive exercises, and practical tools make learning engaging, actionable, and easy to fit into a busy schedule.

Audience

• Brand Marketers: Looking to expand their media mix, increase campaign reach, and maximize ROI.
• Agency Planners: Aiming to design robust audio strategies and pitch compelling media plans to clients.
• Media Buyers: Seeking to refine their audio purchasing tactics, channel evaluation, and measurement capabilities.

Price

Free for everyone

Duration

6 Self-Paced Modules. Under 1 hour each

Facilitator

Take Class 1 Today

Gain an inside look at what makes radio and audio one of marketing’s most powerful opportunities. Led by RAB President and CEO Mike Hulvey, this foundational class brings together audio’s most influential leaders, on-air personalities, measurement experts, and marketers to reveal how audio delivers scale, earns trust, builds brands, amplifies other media, and drives measurable results.

Hear directly from top leaders at:

• iHeartMedia

• Audacy

• Skyview Networks

• Connoisseur Media

• Hubbard Radio

• Katz Media Group

• Cumulus Media/Westwood One

• Nielsen

• Class 1 also features an exclusive, real-world marketer success story from Liberty Mutual Insurance.

You’ll finish Class 1 with a brand-new understanding of what audio can do—and why it deserves a bigger role in every media plan.