Topic
- Digital Advertising
Delivery Method
- On-Demand
Event Type
- Webinar
An April 2024 article in the Washington Post called YouTube “the most consequential technology in America,” because it’s now not only the top video platform but also the most viewed platform on Connected TVs and was used to help build ChatGPT. But how should agencies approach YouTube strategy for their clients with all the major shifts happening on the platform?
In this webinar we cover strategies used by other agencies to adjust to changes in brand suitability, performance tools, YouTube Shorts, DE&I and the deprecation of cookies.
Speakers
Matt Duffy — CMO, Pixability
Erin Mullaney — Head of Media, GYK
Adam Telian — Media Director, Connelly Partners
Moderator
Amy Pacheco — Manager, Media, Tech & Data, 4As
Recorded on May 14, 2024
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