From Benchmark to Business Transformation: How the First Independent Agency Adopted the ANA Benchmark & TrueKPI Framework

As scrutiny around programmatic transparency, working media, and supply chain accountability intensifies, agencies are being asked to demonstrate far greater visibility into how media investments perform and where value is actually created.

Speakers from AdGenuity and Fiducia walked through what the log-level data revealed, how the ANA’s TrueKPI Framework shifted optimization beyond CPM toward quality and outcomes, and why ADG chose to build a transparent governance model across all advertisers.

AdGenuity discussed their participation in the ANA Programmatic Transparency Benchmark, which led them to become the first independent agency to adopt the ANA Benchmark and TrueKPI Framework at an enterprise level.

View this session to explore how transparency evolved from a reporting exercise into a strategic advantage, driving better optimisation, stronger client accountability, reduced waste, and a more differentiated agency proposition.

See presentation deck here