Context Can Make or Break Your Campaigns: How to Win the Moment of Consideration

Strong creative and precise audience targeting can only do so much if an ad appears in the wrong context. When consumers are weighing their options, what surrounds an ad can matter as much as who sees it.

Together with IAS, this webinar will explore how contextual relevance and media quality can work together to help advertisers reach consumers in moments of consideration, protect their investments, and improve performance.

Key takeaways:

1. Amplify Consumer Intent: Explore how relevant content can help advertisers connect with consumers as they evaluate their options.
2. Safeguard Ad Investments: Learn how media quality standards can help advertisers avoid low-quality environments and use budgets more efficiently.
3. Optimize ROI in Walled Gardens: Consider how to apply these principles and measure outcomes across TikTok, YouTube, and Meta.

Speakers

Lindsey Danek – VP, Sales @ IAS
Lindsey Danek is Vice President of Sales at Integral Ad Science (IAS), a global leader in digital media quality. Lindsey oversees revenue strategy and partnerships for Enterprise clients and agencies in the Central & West U.S. and Canada regions. Lindsey is also on the board of the Chicago Advertising Federation where she is a co-chair for one of their marquee events, Ad Woman of the Year. Previously, Lindsey was at Yahoo for 10+ years, most recently as the CPG Category Lead. Lindsey’s digital media experience includes the development and launch of first to market commerce products, as well as retail and data partner integrations. Lindsey is excited to continue IAS’s mission of paving the way for more trust and transparency in digital media at IAS.

Kelly Chiricotti – SVP, Social @ Spark Foundry
Kelly Chiricotti is an SVP of Social at Spark Foundry, where she leads the agency’s Paid Social practice. She is energized by what’s next, from emerging platforms and evolving consumer behavior to the growing intersection of social, programmatic, commerce, video and influencer.

With 15+ years in media, Kelly has built her career across digital strategy, investment, video, programmatic and social. That breadth shapes how she approaches social today: not as a silo, but as an increasingly important part of how people discover, engage with and experience brands. She is passionate about team culture, flawless execution and creating an environment where people can genuinely enjoy what they do.

As Spark Foundry’s Chicago Office Culture Lead, Kelly also creates meaningful IRL experiences and champions digital education across Publicis.

4As Host: Kevin Freemore – SVP, Innovative Technology, Program Management & Innovation @ 4As