CX Effect: The value of CX: why, what and how to measure CX

Featuring:

Olof Schybergson
Chief Experience Officer, Accenture Interactive

Harley Manning
Vice President, Research Director, Forrester Research

Rebecca Flavin
Global Chief Experience Officer, Ogilvy Consulting

Chris Finlay
Chief Growth Officer, Otabo

How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an organization is fulfilling its mission.