Topic

  • Media
  • Media Measurement
  • Media Planning and Buying

Delivery Method

  • On-Demand

Event Type

  • Webinar

The Open Measurement SDK (OM SDK) provides a standardized framework for measuring ad viewability and verification across mobile, web and Connected TV. For media buyers, it can deliver consistent measurement, greater transparency and reduced integration complexity at no cost to the buyer. All the deployment work rests with the media company or TV OEM. 

While the OM SDK is the standard for mobile and web video, Connected TV adoption has lagged, in part due to sellers reporting that buyers aren’t asking for it.

In this session, the 4As, ANA, IAB Tech Lab, and the Media Rating Council (MRC) explored how leveraging the OM SDK across all CTV buys can deliver trusted, standardized measurement and fraud protection.

See presentation deck here

Speakers

Jackson Bazley

EVP, Measurement for Marketers

ANA

Ron Pinelli

SVP Digital Research and Standards & Associate Director

Media Rating Council

Jill Wittkopp

VP Product

IAB Tech Lab

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