NewsBreak’s mission is to make local news and information easily accessible & abundantly available to people everywhere for a safer, more vibrant and connected life.
NewsBreak is a local information platform with 40M monthly/16M daily US users. In this session, they shared how brands are able to leverage their unique ad offerings to be locally relevant, at scale. The session specifically focused on several new ad products that leverage AI and machine learning to both deliver personalized performance and new content formats.
In this session, we’ll unpack how LLMs actually work (in plain English) and how to gain a sustainable competitive advantage using the same tools as everyone else. You’ll learn why AI strategy is really data and workflow strategy, how to turn your spreadsheets and data into usable context and how to embed AI into your daily workflows.
Data Literacy Pt. 1: Spotting the Wins and Warnings As the industry pivots toward the high-stakes negotiations of the Upfronts, the ability to navigate the media economy’s vast data landscape becomes a critical superpower. For a new professional, a performance dashboard can often feel like a wall of noise, but hidden within those charts are…
As client expectations continue to evolve, agencies are making intentional decisions about where to invest, differentiate, and scale. In this fireside conversation, agency leaders will discuss how they are balancing creative leadership with increasingly complex media demands and how strategic partnerships can help expand capability, drive performance, and unlock new paths to growth. Speakers Josh…