Topic
- Marketing
Delivery Method
- On-Demand
Event Type
- Webinar
Join us for an insightful discussion about mastering affiliate marketing program management and optimization.
Explore best practices for performance marketing, industry insights, and actionable partnership strategies to optimize affiliate programs for maximum success and revenue. Whether you’re new to affiliate marketing or looking to refine your approach, this webinar will provide guidance and expertise to help drive more performance.
Speakers
Cary Pierce — Senior Director of Agency Services, Rakuten Advertising
Jade Mayberry — Head of Affiliate & Performance Partnership Marketing, Dentsu North America
Moderator
Mollie Rosen — EVP, Strategy, Insight and Innovation, 4As
Recorded on May 7, 2024
Related Courses
Filling the Gaps: How Synthetic Data is Reshaping the Marketing Landscape
Join Arima and the Plus Company as we go beyond the recent 4As white paper release on synthetic data (add link) and discuss how to create privacy-compliant synthetic populations by combining person-level attributes from census data, market research, mobility patterns, and purchase behavior. The result: synthetic datasets that statistically mirror real society at the individual level, ready to power various marketing use cases.
If ChatGPT Doesn’t Know You Exist, Do You? How Pigeon Forge Conquered AI Search
How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study The search bar is changing. Today’s travelers and shoppers aren’t just looking for links; they’re asking ChatGPT, Gemini, and Perplexity for direct recommendations. If your brand isn’t part of that AI-generated conversation, you’re effectively invisible to a massive wave of “AI-first” consumers….
Big Shifts Coming to YouTube in 2026 and How Agencies and Brands Can Maximize Success
YouTube really had a “moment” in 2025 and all signs are pointing to the platform becoming even more important for brands in 2026.