Unlocking Advertising’s Newest Medium: The VIZIO Home Screen

Is the direct-to-glass advantage the newest competitive edge for advertisers in the age of fragmentation?

With content consumption at an all-time high and more consumer choice than ever, VIZIO Directors of Home Screen Sponsorships & Branded Content Katlyn Wilson and Moira Dugan sit down to unpack the power of a glass-first strategy, how advertisers can get ahead of clutter leveraging VIZIO data, and the customization available for non-endemic partners to shine within an entertainment environment.

Speakers

Moira Dugan — Director of Home Screen Partnerships, VIZIO

Katlyn Wilson — Director of Branded Content & Sponsorships, VIZIO

Moderator

Jeremy Lockhorn — SVP, Creative Technologies & Innovation, 4As

Recorded on August 7, 2024