CX Effect: CX, Consumer Insights and Analytics: from speed dating to a long term relationship (presented by) ASICS Digital

March 17, 2021

In our next CX Effect Webinar, hear from the ASICS digital team about how they built their CX analytics practice and how the merger of CX and analytics drives better brand experience and business outcomes for the ASICS brand.

We’ll explore how data can provide the foundation and insights you need for a successful CX practice and how CX can drive the design of your data collection and analytics.

ABOUT ASICS DIGITAL: The ASICS Digital division was created in 2016 with the goal to build innovative digital technologies to better connect the ASICS brand to its consumers. They are responsible for the continued development of mobile-fitness solutions such as Runkeeper and ASICS Studio, global e-commerce platforms, and other digital services that inspire people to move, get fit and stay healthy.

Featuring:

  Jai Ramachandran, Sr. Director, Analytics & Insights, ASICS Digital
Ashley Hopkins Ashley Hopkins, Senior Manager, Consumer Insights, ASICS