Context Can Make or Break Your Campaigns: How to Win the Moment of Consideration

Tired of your ads getting lost in the noise?

Learn to move beyond broad targeting by placing ads in brand-safe, relevant environments that capture consumers in a buying mindset. You’ll discover how to protect your ad spend, maximize ROAS, and drive more conversion.

In this webinar, IAS breaks down how the context of your ad placements can dramatically boost performance.

Key takeaways:

1. Drive Higher Intent: Leverage contextual targeting to reach consumers when they’re primed to buy.
2. Eliminate Wasted Spend: Safeguard your budget against low-quality, unsafe media environments to maximize ROAS.
3. Maximize Social ROI: Convert social engagement into measurable revenue across major social platforms.

Speakers

Lindsey Danek – VP, Sales @ IAS
Lindsey Danek is Vice President of Sales at Integral Ad Science (IAS), a global leader in digital media quality. Lindsey oversees revenue strategy and partnerships for Enterprise clients and agencies in the Central & West U.S. and Canada regions. Lindsey is also on the board of the Chicago Advertising Federation where she is a co-chair for one of their marquee events, Ad Woman of the Year. Previously, Lindsey was at Yahoo for 10+ years, most recently as the CPG Category Lead. Lindsey’s digital media experience includes the development and launch of first to market commerce products, as well as retail and data partner integrations. Lindsey is excited to continue IAS’s mission of paving the way for more trust and transparency in digital media at IAS.

4As Host: Kevin Freemore – SVP, Innovative Technology, Program Management & Innovation @ 4As