How Brands Define, Scope and Reward Agency Work: New Global Findings from WFA and Agency Mania Solutions

Description:

As WFA’s Global Strategic Partner, Agency Mania Solutions worked with WFA on a new global study of the client-agency relationship, the latest in a research line spanning nearly a decade. Rather than isolating remuneration, the study looks at the whole commercial cycle, from briefing and scoping through performance to payment, across brands and agencies worldwide. Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, will walk through the findings, including what most strongly predicts agency performance and how compensation models are evolving.

Webinar Date and Time
Tuesday, October 20th from 2:00 pm ET (11:00 am PT)

Bruno’s bio:

Bruno Gralpois is Co-Founder and Principal of Agency Mania Solutions, a SaaS platform that helps global brands manage and strengthen their agency relationships across scoping, performance and remuneration. AMS clients represent $1.8 trillion in combined revenue and an estimated $137 billion in marketing budgets.

Before Agency Mania Solutions, he built one of the first dedicated agency management functions at Visa and led Microsoft’s global agency partnership strategy, work that has shaped agency management as a discipline for the world’s largest advertisers over the past two decades. He’s the author of Agency Mania, and a faculty member of the ANA School of Marketing, where he trains advertisers on building stronger agency relationships.

Connect with Bruno on LinkedIn: https://www.linkedin.com/in/gralpois/

Find out more about Agency Mania Solutions: https://agencymania.com/