Categories
16 Categories Including 8 New Categories for 2026!
Recognizes strategic thinking that leverages artificial intelligence to inform insights and decision-making. Submissions should demonstrate how AI played a meaningful role in shaping strategy and driving measurable impact.
Recognizes strategic thinking that drove impact for automotive brands and related services. Submissions should demonstrate how insights informed brand, product, or customer engagement strategies that influenced perception, consideration, or adoption.
Recognizes strategic thinking that drove impact for business-to-business brands, including products, services, and solutions. Submissions should demonstrate how insights informed engagement, positioning, or growth among business audiences.
Recognizes strategic thinking that repositioned a brand or product in a meaningful and sustained way. Submissions should demonstrate how insights led to a shift in perception, relevance, or business performance.
Recognizes extraordinary marketing strategy that fuels compelling brand experiences, whether physical, virtual or hybrid.
Recognizes strategic thinking that drove impact for financial brands, including banking, insurance, investment, and fintech. Submissions should demonstrate how insights informed customer engagement, trust, or adoption.
Recognizes strategic thinking that drove impact for food, beverage and restaurant brands, including CPG, QSR and spirits. Submissions should demonstrate how insights informed brand positioning, demand or consumption behavior.
Recognizes strategic thinking that drove impact for healthcare services, providers or non-pharmaceutical brands. Submissions should demonstrate how insights informed engagement and improved access, understanding or outcomes.
Recognizes strategic thinking that leverages creators, influencers or social communities to drive brand impact. Submissions should demonstrate how partnerships, platforms and content strategies authentically engaged audiences and influenced behavior.
Recognizes strategic thinking for work developed and executed primarily outside of the United States. Submissions should demonstrate how local market insights, cultural nuance and regional dynamics shaped the strategy and drove measurable business or brand impact.
Recognizes strategic thinking that drove impact for nonprofit organizations or social causes. Submissions should demonstrate how insights informed awareness, behavior change or measurable outcomes.
Recognizes strategic thinking that drove impact for pharmaceutical brands, including prescription treatments and therapies. Submissions should demonstrate how insights informed engagement with HCP or consumer audiences and improved outcomes.
Recognizes the strategic thinking behind introducing new products or services. Submissions should demonstrate how insights informed positioning, go-to-market approach and adoption.
Recognizes strategic thinking that leveraged earned media and influence to shape perceptions of a brand, company or issue. Submissions should demonstrate how insights informed narrative, timing or amplification and drove measurable impact.
Recognizes strategic thinking that drove business growth for retail brands and commerce-driven experiences. Submissions should demonstrate how insights informed customer acquisition, conversion or loyalty across the purchase journey.
Recognizes strategic thinking that drove impact for travel, hospitality and destination brands. Submissions should demonstrate how insights informed demand, perception or visitation.
