Upcoming Webinars
Archived Webinars
Check out previous webinars that have been archived in our Courses library. Watch them On Demand and keep up to date with the latest in our industry.
Melissa Lea of Muster Consulting joins the July 8th 4As New Business Committee Meeting
https://vimeo.com/1208553670 Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a…
From Campaigns to Customers: The Leadership Shift Agencies Can’t Ignore
Employee Experience (EX) expert James Killian, author of Obsessed: Cultivating the Customer-Driven Leader, and the founder of the Customer-Driven Leader…
I’m New Here Virtual Networking Session
Being “new here” is way more fun when you’re not doing it alone. Join our virtual networking session,…
Building the AI-Powered Agency Operating Model for Predictable Growth
Join us for a highly actionable webinar where we’ll explore how to build an AI-powered operating model that actually scales. If you’re looking to streamline your tech stack and boost profitability, this session is for you.
Filling the Gaps: How Synthetic Data is Reshaping the Marketing Landscape
Join Arima and the Plus Company as we go beyond the recent 4As white paper release on synthetic data (add link) and discuss how to create privacy-compliant synthetic populations by combining person-level attributes from census data, market research, mobility patterns, and purchase behavior. The result: synthetic datasets that statistically mirror real society at the individual level, ready to power various marketing use cases.
Context Is King: How To Win in the Age of AI
In this session, we’ll unpack how LLMs actually work (in plain English) and how to gain a sustainable competitive advantage using the same tools as everyone else. You’ll learn why AI strategy is really data and workflow strategy, how to turn your spreadsheets and data into usable context and how to embed AI into your daily workflows.
