Bruno Gralpois of Agency Mania Solutions provides an overview of key findings from the joint 4As and ANA report, The Cost of the Pitch.
Referencing the findings that the total costs for a typical pitch could reach $1.2 million, Gralpois stresses the importance of improving client/agency relationships and setting up a performance evaluation program early on to mitigate costs.
Read the full Agency Mania Solutions article here.
Read the full ANA/4As The Cost of the Pitch report here.
