Featured Course
A Big Picture overview of the digital media landscape and the timely and timeless principles for using media to connect consumers with brands.
This course provides foundational knowledge for new and non-media advertising professionals on a broad range of media subjects.
The next cohort launches on November 12.
Courses by Topic
We’ve curated a core collection of courses designed to expand your expertise and deepen your understanding of key topics central to doing, creating, and leading.
Learning Institute Courses
01/15/2026
Telling Great Stories
In this hands-on workshop series, we’ll explore effective methods for finding fresh, compelling stories that cut through the…
01/20/2026
Agency Communications Certification Program
Understand the dynamics associated with internal and external communication in agencies Next cohort starts on January 20.…
Agency Fundamentals
Welcome to the World of Advertising How do agencies work? How does my job impact others? Why do…
4As Institute of Advanced Advertising Studies
For Rising Stars Imagine the best talent together in one room, learning from top-level professionals in all disciplines-receiving…
11/12/2025 - 12/10/2025
4As Media Essentials: From Chaos to Clarity
A Big Picture overview of the digital media landscape and the timely and timeless principles for using media…
4As Team Leadership Certification
Grow beyond tactical management and become a leader who promotes performance, growth, and well-being among your team. The…
Applying Behavioral Science to Advertising
Applying Behavioral Science to Advertising Learn the marketing techniques that work and how to implement them. If you…
Expand Your Leadership Perspective
Expand Your Leadership Perspective: Discussions with an Executive Coach Are you looking for a unique training opportunity for…
Campaign Enlightenment Program
Campaign Enlightenment Program The Campaign Enlightenment Program is designed to help agencies work with their clients to create…
Collaborative Creativity
Invite others to influence and transform your ideas Creativity isn’t the art of making something out of nothing,…
Creating a Culture of Belonging
Creating a Culture of Belonging Belonging is a critical component of employee engagement and current research shows it’s…
Defining Your Leadership Style and Attracting More Followers
In order to have people want to follow you, it is critical to develop, hone, and own your…
Effective Communication for Managers
Effective Communication for Managers While technology was created to help aid our communication, it hasn’t helped us communicate…
Ethnography: Gaining Insights that Lead to Customer Action
Ethnography: Gaining Insights that Lead to Customer Action A deep dive into the practice of immersive qualitative research,…
Executive Alignment
Why Executive Alignment? Align your leaders and communicate your vision for organizational success. The Alignment of your executive…
Leadership Fundamentals
Leadership Fundamentals Pulling from our highly popular team leadership certification, this free-for 4As members self-paced course helps define…
Leading Organizational Change
Make Fetch Happen Creating Successful Organizational Change Organizational change can be challenging. We all handle change differently and…
Introducing Positive Psychology to the Workplace
Introducing Positive Psychology to the Workplace Positive psychology is gaining traction in the workplace. Research shows that positivity…
01/13/2026
Launch for Leaders
Lay the foundation for successful agency leadership. The next cohort starts January 13. Click here to register. …
Fundamentals of Behavioral Science for Advertising
Fundamentals of Behavioral Science for Advertising Learn the marketing techniques that work and how to implement them. If…
Peak Performance Teams
Maximize Perfomance and Efficiency Across Your Teams, No Matter Where They’re Working Why Focus on Team Dynamics?…
02/05/2026 - 02/19/2026
Project Management // Power Skills
Designed to elevate capabilities and help PMs drive projects forward with more confidence and authority The next cohort…
Running Effective Meetings
Running Effective Meetings On average, Corporate America spends 35% – 50% of the workday in meetings. More…
Team Strengths Training
Why Focus on Team Strengths? What do successful teams do that other teams don’t do? They appreciate and…
12/09/2025
The Five Deadly Sins of Presenting Creative Work
The Presenter is the Tie-Breaker. A Presentation Skills webinar like no other. The next cohort takes place from…
Workplace Enlightenment Certification
Workplace Enlightenment Certification The Workplace Enlightenment Certification program is designed to move your agency toward the highest…
03/04/2026
Strategic and Creative Thinking Certification
Unleash your creative genius and revolutionize your approach to strategic thinking The next cohort starts on March 4.…
Marketing Essentials Certification
Marketing Essentials Certification Elevate your marketing expertise: Enhance your storytelling, brand strategies, and client impact. Step into…
03/02/2026 - 03/30/2026
GenAI Certification for Advertising
Become a Generative AI Expert: Advance Your Career and Lead Your Agency’s Transformation in the AI-Powered Advertising Revolution…
Manager Survival Guide
Managers are busy supporting their team members their bosses and their work. So who’s supporting managers? This survival…
Consultation for 4As Members
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