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  • Media Planning and Buying

Bionic Advertising Systems just unveiled Bionic Academy → a FREE online training programs with certifications for media planning, media buying, ad operations, media finance, and system administration.

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Guidance

A Guide to Driving Business Growth by Leveraging Inclusive Suppliers Within the Programmatic Ecosystem

To address gaps in access, measurement and scale, the ANA and 4As convened a task force of advertisers and agencies across the programmatic ecosystem. This guide distills their findings into practical steps marketers can implement now.

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Filling the Gaps: How Synthetic Data is Reshaping the Marketing Landscape

Developed in collaboration between the 4As and Arima, this paper brings together industry perspective and emerging technology to address one of marketing’s most pressing data challenges.

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Guidance

Reconvening in the Home: The Power of Household Identity in the New TV Era

New Guide: Explore how adopting a household-based identity strategy can unify linear and CTV advertising—boosting targeting precision, measurement accuracy and overall ROI.

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