The ANA, 4As, PR Council, and their members have partnered on a first-of-its-kind industry collaboration to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency.
The Guide provides a framework for marketers to use with their influencer marketing partners across every stage of partnership including Campaign Planning, Risk Evaluation, Exclusivity Clauses, Usage Rights, Compensation and Contracts.
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