1-2 pm

With more consumer touch points than ever before, it’s imperative for brands to create a holistic customer experience by putting it at the center of their marketing strategies. In this discussion, you’ll hear from Christine Lane and Melissa Hochman who are spearheading DDB’s Innovation + Experience practice, about how an emphasis on audience can be one of the most powerful forces in business. Included in the discussion will be their takeaways and behind-the-scenes details on two Cannes-winning projects, Samsung iTest and Pilsen’s E-nterpreters, as well as a sneak peek on an upcoming project that’s yet to go to market but affects each and every one of us.