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Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information. To sign up, 4A’s members can email email@example.com with “subscribe” in the subject line.
Consumer spending trends, role of apps in the purchase cycle, ways to beat ad fraud, and more.
2017 marketing trends, tips for optimizing pre-roll ads, revamping loyalty programs, and more are featured in this month’s newsletter.
Learn about the benefits of failure, Gen Z’s attitudes towards advertising, new business growth in the medical marijuana industry, and much more.
Top trends for 2017, benefits of a multigenerational workforce, rich media and video benchmarks, and more are featured.
Make your team agile, characteristics of winning mobile strategies, tips for incorporating artificial intelligence in your marketing plans, and much more.
Get ready for the holidays, tips on reaching B2B influencers, Millennial entertainment habits, and ways to advance gender diversity in corporate America.
Be prepared as Gen Z enters the workforce, learn about the future of digital video, and get tips for targeting Millennial holiday shoppers.
Ad blocking, building strong customer relationships, and social media best practices are featured in this month’s newsletter.
Top factors for choosing agency partners, impact a diverse workforce has on the bottom line, tips for creating better online content, and more.
Learn the elements of creativity that are linked to effectiveness, importance of targeting women, how Millennial B2B buyers are changing the game, and more.
Tips on how to create effective advertising, insights into Gen X, and profiles of social media users by platform are featured in this month’s newsletter.
Topics include an infographic detailing the ups and downs of the ad business, how decreased TV ad spend hurts sales, and media habits of Millennials and teens.
Learn three tactics to make data-driven creative easier, how viewability is linked to ad effectiveness, top business trends from CMOs, and more.
A new path-to-purchase framework, best practices for partnering with social media influencers, top types of online ads that influence Moms, and more are featured.
Importance of happy customers, profile of gamers, and effectiveness of content marketing is featured in this month’s issue.