Buyers Are Asking AI First. Is Your 2027 Media Plan Ready?

AI visibility is a new strategic advantage in B2B.

B2B buyer journeys are increasingly starting with AI, and understanding how LLMs pull, process, and cite content is critical to driving growth for your clients. In fact, 94% of B2B buyers use tools like ChatGPT, Copilot, and Gemini for research before talking to sales, and they are adopting AI search 3x faster than consumers.

Master AI-first media planning with LinkedIn. Join Robert Yanik, LinkedIn AI Search GTM Lead, to learn how to adapt your clients’ media strategies for the AI-driven buyer journey.

What you’ll walk away with:

• The new buyer reality: If AI can’t find you, it can’t recommend you. Understand how LLMs are compressing the B2B buying journey and changing what brands are shortlisted.
• LinkedIn’s AI advantage: Discover why LinkedIn is the #2 most cited domain across major AI platforms and the #1 source for professional queries, and how to put that to work on media plans.
• Data-driven tactics that work: Get proven strategies for creating content that LLMs trust and cite, including how to optimize posts, articles, and employee thought leadership with the right structure and signals.
• Amplify AI visibility: Learn how to boost high-value content for AI systems so you reach buyers at the moments they are researching solutions.

Speakers

Robert Yanik  – AI Search GTM Lead @ LinkedIn
Robert Yanik is a senior product & GTM marketing leader with 10+ years in advertising and ad tech. He specializes in taking complex products to market, building narratives that drive adoption, and creating the cross-functional systems that make teams operate at their best.

Jonathan Bland – Co-founder @ Omni Lab
Jonathan Bland is the co-founder of Omni Lab, a fractional demand generation and paid media agency trusted by 200+ B2B SaaS brands. He brings 15+ years of SaaS sales and marketing experience, with a focus on helping brands drive smarter, more scalable growth.

Alyssa Stern – Agency Development Lead @ LinkedIn
Alyssa Stern is an Agency Development Lead at LinkedIn, where she partners with agencies to unlock growth opportunities, strengthen their relationship with LinkedIn, and drive greater impact for their clients. With 10 years of agency experience prior to joining LinkedIn, she brings a unique perspective from both sides of the partnership and a deep understanding of how agencies operate and grow.

4As Host: Jeanette Palmer – SVP, Member Engagement & Development @ 4A